Indianapolis Public Relations and Blog Writing
Step Ahead, Inc., is an Indianapolis public relations firm that specializes in securing media coverage for clients in both local and national outlets. We also offer quality blog writing to ensure your website shows up well in the search engines.With offices in Indianapolis, Indiana, we work with clients across the country, especially in the travel, hospitality and retail sectors. Our journalistic approach to public relations has resulted in media coverage for our clients in media online and offline around the world from the The Wall Street Journal to CNN. Our blog writing has placed clients on the first page of Google for many of their targeted phrases and made their blogs the second most popular section of their websites right after their home page.
Owned and operated by longtime public relations professional and former journalist Lyn Mettler, Step Ahead is ready to put you a "step ahead" of your competitors.
Forget About the Rest of the Story: It’s the Lead That Counts!
Too many times I find myself rewriting the leads of not only of freelancers, and yes, my staff too, but of journalists who've written stories in the magazines or newspapers I'm reading. There's no doubt about it. It's tough to write a good lead, whether it's to a news release or a newspaper article. What should make up a good lead? Well, first of all it should get your attention (and being funny never hurts)! But, secondly and just as important, it should contain in that one or two sentences what is newsworthy about the article. Why should I, as the ...
Do You Like Dominos? Cooking up a new PR Campaign … and a New Pizza
So if you remember, Domino’s faced a big PR fiasco last year when two employees made a video of themselves doing unspeakable acts to a pizza before they delivered it to a customer. While they were lucky enough to learn about it from a blogger/friend (not because they were monitoring the Web, please note), they chose to sit on it instead of acting quickly, resulting in nearly 2 million views of the video on YouTube, major media coverage and a public backlash. Well, Domino’s did respond, but a little too late to repair the damage done. They created a Twitter account to ...
(Some) PR People Are Annoying (written by a PR person)
OK, let me start by saying I am a PR person. And there are certainly plenty of us out there who know what we're doing and are making great strides for our clients and companies. But good god, there are still an awful lot of us who give the rest of us a bad rap, who don't understand PR but who think they do. I wrote this post after doing a media interview on the site of a local shopping center. The "PR person" for the center sauntered up during the middle of the interview to inform the journalist that she ...
Sometimes It’s About Doing What’s Right
I've had a couple of conversations and insights this week that led me to this blog post. In marketing and PR, we all, myself included, get hung up on making every perfect move based on what will or won't reach and resonate with your target audience. But sometimes, it's OK to just step away from the microscope and make a decision based on your heart. For example, I was talking with a client recently whose company generally does not target women, yet she had a booth at a major women's event targeting business owners. I was completely perplexed. When I asked her ...
Featured Posts
Forget About the Rest of the Story: It’s the Lead That Counts!
Too many times I find myself rewriting the leads of not only of freelancers, and yes, my staff too, but of journalists who’ve written stories in the magazines or newspapers I’m reading. There’s no doubt about it. It’s tough to write a good lead, whether it’s to a news release or a newspaper article. What should make up... [Read more of this post]
Do You Like Dominos? Cooking up a new PR Campaign … and a New Pizza
So if you remember, Domino’s faced a big PR fiasco last year when two employees made a video of themselves doing unspeakable acts to a pizza before they delivered it to a customer. While they were lucky enough to learn about it from a blogger/friend (not because they were monitoring the Web, please note), they chose to sit on it instead of acting... [Read more of this post]
(Some) PR People Are Annoying (written by a PR person)
OK, let me start by saying I am a PR person. And there are certainly plenty of us out there who know what we’re doing and are making great strides for our clients and companies. But good god, there are still an awful lot of us who give the rest of us a bad rap, who don’t understand PR but who think they do. I wrote this post after doing... [Read more of this post]
Sometimes It’s About Doing What’s Right
I’ve had a couple of conversations and insights this week that led me to this blog post. In marketing and PR, we all, myself included, get hung up on making every perfect move based on what will or won’t reach and resonate with your target audience. But sometimes, it’s OK to just step away from the microscope and make a decision based... [Read more of this post]
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