Social Media and Public Relations | Charleston, Indianapolis and the World!
At Step Ahead, Inc., we take the power of traditional public relations and pair it with creative social media campaigns focused on generating results to maximize exposure for our clients both online and off.With offices in both Charleston, South Carolina and Indianapolis, Indiana, we work with clients across the country helping them turn their social media efforts into profitable endeavors, which generate directly trackable revenue, send dramatically increased web traffic and increase their following base among their target audience.
Our team of public relations professionals can serve as your in-house communications team, securing media coverage, copy-writing and editing, managing community and internal relations and more. Our journalistic approach to public relations has resulted in media coverage for our clients in media online and offline around the world from the The Wall Street Journal to CNN.
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A PR Practitioner’s Guide to Pinterest for Business
By Lyn Mettler Tired of hearing about Google Plus and how it’s the latest and greatest place to be on social media? Well, we’ve got a new one for ya: Pinterest. It’s a good bet that by now you’ve received an email inviting you to this popular new invitation-only social network, but if you’ve never heard of it, it’s time to sit up and take note. Last month, Pinterest cracked the top 10 most visited social networks at No. 9, besting the latest social media darling Google Plus at No. 10. Time magazine also declared it one of the top five social ...
Social Media and Higher Education
A guest post from Cyndi Laurenti Most people are familiar with social media sites such as Facebook and Twitter, but many likely believe such services are simply used on an individual basis. In the beginning, these sites were primarily a way for individuals to keep in regular contact with friends and family, but things have changed. Many higher education institutions from conventional colleges to online PhD programs are now also creating accounts to promote themselves. There are several things colleges can learn from businesses successful with their social media marketing campaigns. What can colleges learn from businesses about social media promotion? When colleges look ...
How Facebook’s Changes Affect Businesses
Step Ahead's Lyn Mettler recently talked with two different media outlets about how the new Facebook changes -- from Timeline and the ticker to Smart Lists and the Newsfeed -- affect businesses and their Facebook marketing strategy. On the WISH TV interview, she quickly hit the highlights of the updates to educate the viewers about what to expect and how to make changes to the settings. On INside Indiana Business, her article addresses specifically how each of the updates impact businesses and how they should alter their Facebook strategy.
Social Media for Hotels: Reaching More Customers With Twitter
Think back a decade ago, how did you find the right hotel for your vacation? Probably either using a travel agent, seeing an advertisement in a magazine or word of mouth. Well, flash forward to 2011 and that’s all been turned on its head. Yes, those previous forms of communication still affect the hotel/resort industry, but word of mouth no longer means the same thing as it did 10 years ago. Now, people talk about the resorts they enjoy using social media, making word of mouth so much more powerful and effective, and one of the most powerful ways for guests ...
Featured Posts
A PR Practitioner’s Guide to Pinterest for Business
By Lyn Mettler Tired of hearing about Google Plus and how it’s the latest and greatest place to be on social media? Well, we’ve got a new one for ya: Pinterest. It’s a good bet that by now you’ve received an email inviting you to this popular new invitation-only social network, but if you’ve never heard of it, it’s time to sit up and take... [Read more of this post]
Social Media and Higher Education
A guest post from Cyndi Laurenti Most people are familiar with social media sites such as Facebook and Twitter, but many likely believe such services are simply used on an individual basis. In the beginning, these sites were primarily a way for individuals to keep in regular contact with friends and family, but things have changed. Many higher education... [Read more of this post]
How Facebook’s Changes Affect Businesses
Step Ahead’s Lyn Mettler recently talked with two different media outlets about how the new Facebook changes — from Timeline and the ticker to Smart Lists and the Newsfeed — affect businesses and their Facebook marketing strategy. On the WISH TV interview, she quickly hit the highlights of the updates to educate the viewers about what... [Read more of this post]
Social Media for Hotels: Reaching More Customers With Twitter
Think back a decade ago, how did you find the right hotel for your vacation? Probably either using a travel agent, seeing an advertisement in a magazine or word of mouth. Well, flash forward to 2011 and that’s all been turned on its head. Yes, those previous forms of communication still affect the hotel/resort industry, but word of mouth no longer... [Read more of this post]
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