Step Ahead: Social Media, Internet Marketing, and Public Relations
At Step Ahead, we take the power of traditional public relations and pair it with creative social media campaigns and Internet marketing to maximize visibility for our clients both online and off.Get FourSquare and Get Busy
Could FourSquare be the next social media darling for business? Could Twitter possibly be de-throned? We think so. FourSquare is a location-based application that you run on your smart phone that allows users to “check-in” when they are out and about. Headed to Publix? Check-in. Out with the guys at the neighborhood pub? Check-in. It definitely appeals to the exploratory and competitive nature of people. It's like a combination game + communication tool. FourSquare not only sends out a message on Twitter every time someone checks into a new location, it rewards users by declaring the ...
February Social Media Star: Chad Norman
The software world is known for being fast paced with companies popping up and dropping out every year, but Blackbaud, a software company working exclusively with non-profits has been around for 27 years, practically forever in tech years. Chad Norman, the interactive communications manager at Blackbaud, has been a pioneer who’s extremely innovative in his use of social media to help keep his company connected, improve customer support and drive traffic. We picked Chad as February’s social media star, because he has developed a mature social media program at Blackbaud that’s been incredibly successful and he’s constantly on the look-out for new tools ...
Is it Time for a New Approach?
When you want to promote your business, organization, event or cause, the old standbys just aren’t enough in this all-media, all-access, all-the-time world. Twenty years ago newspaper advertising was critical. And, if you could afford it, a spot on the radio or television certainly were next in line. But, the times they are a changin’, and a business that settles on just one or two traditional modes of communication won’t be hitting the whole market of potential customers, clients, donors or volunteers. I’m not advocating against these traditional advertising avenues. As someone who spent more than a decade as a full-time newspaper ...
Google Now Taking on Facebook
"It is our intention to make this a model for how open a social site should be" Google is previewing their new Buzz feature as I write this: And they couldn't be any more clear that this is a direct challenge to Facebook. With the ability to share photos, geo-tag posts, see who's near you and more. It's no secret that Google would love some of the attention that Facebook is getting on the web. Christmas Day 09 actually saw Facebook pass Google as the most visited site in the world. And while Google's own Orkut social site has been a terrible flop ...
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Get FourSquare and Get Busy
Could FourSquare be the next social media darling for business? Could Twitter possibly be de-throned? We think so. FourSquare is a location-based application that you run on your smart phone that allows users to “check-in” when they are out and about. Headed to Publix? Check-in. Out with the guys at the neighborhood pub? Check-in. It definitely... [Read more of this post]
February Social Media Star: Chad Norman
The software world is known for being fast paced with companies popping up and dropping out every year, but Blackbaud, a software company working exclusively with non-profits has been around for 27 years, practically forever in tech years. Chad Norman, the interactive communications manager at Blackbaud, has been a pioneer who’s extremely innovative... [Read more of this post]
Is it Time for a New Approach?
When you want to promote your business, organization, event or cause, the old standbys just aren’t enough in this all-media, all-access, all-the-time world. Twenty years ago newspaper advertising was critical. And, if you could afford it, a spot on the radio or television certainly were next in line. But, the times they are a changin’, and a business... [Read more of this post]
Google Now Taking on Facebook
“It is our intention to make this a model for how open a social site should be” Google is previewing their new Buzz feature as I write this: And they couldn’t be any more clear that this is a direct challenge to Facebook. With the ability to share photos, geo-tag posts, see who’s near you and more. It’s no secret that... [Read more of this post]
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Lyn's Latest TV Appearance, Discussing the Outlook for Social Media in 2010
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by MediaPost, Feb. 12, 2009