Indianapolis Public Relations for Hotels and Travel
Step Ahead, Inc., is a public relations firm that specializes in securing national media coverage for clients. With offices centrally located in the U.S. in Indianapolis, Indiana, we work with clients across the country, especially in the travel, hospitality and tourism sectors, offering public relations for hotels, resorts, adventure travel companies, destinations and more.Our journalistic approach to public relations has resulted in media coverage for our clients both online and offline from the The Wall Street Journal and New York Times to CNN and Southern Living. Owned and operated by longtime public relations professional and journalist Lyn Mettler, Step Ahead is ready to put you a "step ahead" of your competitors.
Authentic Public Relations: What Your PR Firm SHOULD Be Doing for You
I've been reading a new book by Christian radio show host Teresa Tomeo entitled "God's Bucket List" that challenges readers to put down their own to-do list and consider what God might have planned for them instead. Teresa is a former television anchor, who disheartened with the media's unbalanced coverage, eventually found her calling as a Catholic Christian radio and TV show host, Christian PR firm owner, author and speaker. In the book, she describes how she came to create her own public relations company, and it really struck a cord with me. She was incredibly disappointed as a television journalist with ...
Forget About the Rest of the Story: It’s the Lead That Counts!
Too many times I find myself rewriting the leads of not only of freelancers, and yes, my staff too, but of journalists who've written stories in the magazines or newspapers I'm reading. There's no doubt about it. It's tough to write a good lead, whether it's to a news release or a newspaper article. What should make up a good lead? Well, first of all it should get your attention (and being funny never hurts)! But, secondly and just as important, it should contain in that one or two sentences what is newsworthy about the article. Why should I, as the ...
(Some) PR People Are Annoying (written by a PR person)
OK, let me start by saying I am a PR person. And there are certainly plenty of us out there who know what we're doing and are making great strides for our clients and companies. But good god, there are still an awful lot of us who give the rest of us a bad rap, who don't understand PR but who think they do. I wrote this post after doing a media interview on the site of a local shopping center. The "PR person" for the center sauntered up during the middle of the interview to inform the journalist that she ...
Sometimes It’s About Doing What’s Right
I've had a couple of conversations and insights this week that led me to this blog post. In marketing and PR, we all, myself included, get hung up on making every perfect move based on what will or won't reach and resonate with your target audience. But sometimes, it's OK to just step away from the microscope and make a decision based on your heart. For example, I was talking with a client recently whose company generally does not target women, yet she had a booth at a major women's event targeting business owners. I was completely perplexed. When I asked her ...
Featured Posts
Authentic Public Relations: What Your PR Firm SHOULD Be Doing for You
I’ve been reading a new book by Christian radio show host Teresa Tomeo entitled “God’s Bucket List” that challenges readers to put down their own to-do list and consider what God might have planned for them instead. Teresa is a former television anchor, who disheartened with the media’s unbalanced coverage, eventually... [Read more of this post]
Forget About the Rest of the Story: It’s the Lead That Counts!
Too many times I find myself rewriting the leads of not only of freelancers, and yes, my staff too, but of journalists who’ve written stories in the magazines or newspapers I’m reading. There’s no doubt about it. It’s tough to write a good lead, whether it’s to a news release or a newspaper article. What should make up... [Read more of this post]
(Some) PR People Are Annoying (written by a PR person)
OK, let me start by saying I am a PR person. And there are certainly plenty of us out there who know what we’re doing and are making great strides for our clients and companies. But good god, there are still an awful lot of us who give the rest of us a bad rap, who don’t understand PR but who think they do. I wrote this post after doing... [Read more of this post]
Sometimes It’s About Doing What’s Right
I’ve had a couple of conversations and insights this week that led me to this blog post. In marketing and PR, we all, myself included, get hung up on making every perfect move based on what will or won’t reach and resonate with your target audience. But sometimes, it’s OK to just step away from the microscope and make a decision based... [Read more of this post]
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Recent Client Media Hits
In 2015, we've secured articles mentioning our clients in outlets, such as USA Today, New York Times In Transit Blog, SmarterTravel.com, Outside Magazine & more!
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