Indianapolis Public Relations for Hotels and Travel

Step Ahead, Inc., is an Indianapolis public relations firm that specializes in securing media coverage for clients in both local and national outlets. We also offer quality blog writing to ensure your website shows up well in the search engines.

With offices in Indianapolis, Indiana, we work with clients across the country, especially in the travel, hospitality and retail sectors, including hotels, resorts, adventure travel companies, destinations and more.

Our journalistic approach to public relations has resulted in media coverage for our clients in media online and offline around the world from the The Wall Street Journal to CNN. Our blog writing has placed clients on the first page of Google for many of their targeted phrases and made their blogs the most popular section of their websites second only to their home page.

Owned and operated by longtime public relations professional and journalist Lyn Mettler, Step Ahead is ready to put you a "step ahead" of your competitors.

Featured Posts

Authentic Public Relations: What Your PR Firm SHOULD Be Doing for You Authentic Public Relations: What Your PR Firm SHOULD Be Doing for You

I’ve been reading a new book by Christian radio show host Teresa Tomeo entitled “God’s Bucket List” that challenges readers to put down their own to-do list and consider what God might have planned for them instead. Teresa is a former television anchor, who disheartened with the media’s unbalanced coverage, eventually... [Read more of this post]

Forget About the Rest of the Story: It’s the Lead That Counts! Forget About the Rest of the Story: It’s the Lead That Counts!

Too many times I find myself rewriting the leads of not only of freelancers, and yes, my staff too, but of journalists who’ve written stories in the magazines or newspapers I’m reading. There’s no doubt about it. It’s tough to write a good lead, whether it’s to a news release or a newspaper article. What should make up... [Read more of this post]

(Some) PR People Are Annoying (written by a PR person) (Some) PR People Are Annoying (written by a PR person)

OK, let me start by saying I am a PR person. And there are certainly plenty of us out there who know what we’re doing and are making great strides for our clients and companies. But good god, there are still an awful lot of us who give the rest of us a bad rap, who don’t understand PR but who think they do. I wrote this post after doing... [Read more of this post]

Sometimes It’s About Doing What’s Right Sometimes It’s About Doing What’s Right

I’ve had a couple of conversations and insights this week that led me to this blog post. In marketing and PR, we all, myself included, get hung up on making every perfect move based on what will or won’t reach and resonate with your target audience. But sometimes, it’s OK to just step away from the microscope and make a decision based... [Read more of this post]

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