Step Ahead | PR, Social Media & Internet Marketing

Step Ahead: Social Media, Internet Marketing, and Public Relations

At Step Ahead, we take the power of traditional public relations and pair it with creative social media campaigns and Internet marketing to maximize visibility for our clients both online and off.

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Do You Like Dominos? Cooking up a new PR Campaign … and a New Pizza

So if you remember, Domino’s faced a big PR fiasco last year when two employees made a video of themselves doing unspeakable acts to a pizza before they delivered it to a customer. While they were lucky enough to learn about it from a blogger/friend (not because they were monitoring the Web, please note), they chose to sit on it instead of acting quickly, resulting in nearly 2 million views of the video on YouTube, major media coverage and a public backlash. Well, Domino’s did respond, but a little too late to repair the damage done. They created a Twitter account to ...

Protecting Your Facebook Page: How to Handle Negative Comments

With a third of adults now posting on Facebook and Twitter, many businesses are seeing the importance of social media and creating business Facebook pages. These pages help to create awareness with customers and allow businesses to communicate daily with their fans, but once you have your page up and running, there are a few bumps you may hit in the Facebook road. Some of these bumps include comments from unsatisfied customers and fans who spam your page with rude or irrelevant posts. You must address these issues quickly, and here are some tricks that I have found work well. Some view ...

January Social Media Star: Meghan Miller

The television news business is ever changing. The industry has gone from news on only three networks to 24-hour news channels to the reach and speed of the Internet and social media. Meghan Miller, the Web producer for WMBF News, the NBC affiliate in Myrtle Beach, saw the power and importance of social media in TV news early on, and has been using it ever since to keep a step ahead. We picked Meghan as January’s social media star, because she’s on the front lines of journalism embracing all that social media can do for this industry. She “gets” it where so ...

Finding Your Blogging Voice

The mechanics of setting up a blog are pretty simple: create an account with a free blogging site like Blogger or Wordpress; select one of the pre-made templates; decide on a name for the blog; and add a few widgets and a blogroll. That can be done in less than an hour. The next step is a little more challenging. How do you create a blog that’s engaging, informative, smart, witty and well read? Well, if I could bottle that up, I’d be a millionaire for sure. But there is one piece of the blogging puzzle that shouldn’t be discarded: finding your ...