The Hubbub Over Hulu
No, I am not talking about the Hawaiian form of dance, I promise. Those of you in the 2.0 or tech world have probably heard more than you care to in the last two days about the test launch of Hulu.com. Those of you who are not are probably thinking what kind of crazy site is this?
Well, it’s actually quite a revolution in the world of online video, seemingly the first real contender to take a stab at challenging the dominance of YouTube. NBC Universal and FOX teamed up to create their own video site, which apparently tries to offers visitors a more user friendly experience in viewing television shows and movies. NBC even pulled its channel from YouTube last week before this beta launch (us regular folks can’t visit the site quite yet) of their new video site Hulu.com.
So far the reviews from bloggers who got to test it out are pretty good. Hulu allows you to cut clips to send to friends, provides the code which allows you to embed the video into blogs and emails, and advertisers; messages are actually embedded into the clip itself so users don’t have to wait for that ad to finish before the clip starts.
What will you find on there? So far, it appears to be NBC and FOX TV shows, as well as Sony and MGM movies. Both movie companies signed deals with Hulu shortly before the launch. What you can’t do, however, is upload your own videos. So I guess what Hulu is trying to do is create the new platform for a place to get all your TV shows and movies online, but not compete with YouTube on the individualized content. And it’s all free, by the way!
It will be interesting to see how it pans out once the general public can get a view of Hulu!
Here are some interesting articles on the subject:
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