Niche Networking

Trying to reach a very targeted group of folks?

• Dieters under 40 for a weight-loss product?
• Senior citizens who love to travel for a hotel?
• Affluent influencers for luxury product or service?

How to reach them? Well, most marketers first delve into their coffers of media outlets, thinking of how they can advertise or secure coverage in that outlet. And that’s certainly not a bad place to go. But another great way to reach them directly is through social networking.

No, you’re probably not going to find a lot of affluent folks or baby boomers on MySpace or Facebook (though I promise there are some), but social networking goes so much further than these two popular sites. There are many dedicated to very specific topics — moms, baby boomers, food, travel, rich people – you name it, there’s probably a social network for it.

So open up your marketing mind when looking for innovative ways to reach out to these folks and investigate which social networks might work for your client and how they can get involved whether it’s via advertising, creating a profile, holding a contest, being a sponsor, etc.

Here’s a few niche networks to get you started:
Baby Boomers

• Eons.com
• Boomertown.com
• Rezoom.com

Moms

• Cafemom.com

Car Lovers

• Cardomain.com

Gay/Lesbian

• Glee.com
• OUTEverywhere.com

Book Lovers

• LibraryThing.com
• Shelfari.com

Physicians

• Sermo.com

Happy Networking!