Press Releases Via Twitter

Darn it, I wish I had thought up this idea! Someone has come up with the ingenious idea of a press release Twitter feed. Journalists can sign up by RSS or Twitter to receive releases divided by category by following @pressreleases. Smart stuff!

But, that leads me to an even better idea. Everyone who has a newsroom on their Web site (if you don’t, please leave right now, I can’t even bear it), should now set up a Twitter feed for THEIR press releases, as well as an RSS feed. That way twittering journalists who want to stay on top of an organization’s news can sign up to receive it in a way that’s convenient to them.