Comments on: How to Blow $100,000 on Word of Mouth Advertising http://www.stepaheadinc.com/2008/08/how-to-blow-100000-on-word-of-mouth-advertising/ Just another WordPress weblog Thu, 02 Sep 2010 05:24:43 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: How Not To Blow Your Marketing Budget http://www.stepaheadinc.com/2008/08/how-to-blow-100000-on-word-of-mouth-advertising/comment-page-1/#comment-97 How Not To Blow Your Marketing Budget Mon, 08 Dec 2008 11:19:35 +0000 http://www.simsagency.com/?p=153#comment-97 [...] Read their blog. [...] [...] Read their blog. [...]

]]> By: davidsim http://www.stepaheadinc.com/2008/08/how-to-blow-100000-on-word-of-mouth-advertising/comment-page-1/#comment-96 davidsim Thu, 28 Aug 2008 08:19:27 +0000 http://www.simsagency.com/?p=153#comment-96 Thanks for using the <a href="http://VisitAviemore.com">VisitAviemore.com</a> example, which we at <a href="http://4tm-services.com">4tm-services.com</a> helped to create. Your New Zealand example is spot on too and was a source of inspiration to us.<br><br>I promise VisitAviemore didn't cost anything like $100,000, but the feedback has been excellent. Visitors don't want to read marketing hype, they just want to get information fast. So we provide the core information on facilities, accommodation and things to do; visitors - through their blogs, YouTube videos and TripAdvisor provide their own ideas and take on what's great (and what's not) in the area. <br><br>It's been a fun project! Thanks for using the VisitAviemore.com example, which we at 4tm-services.com helped to create. Your New Zealand example is spot on too and was a source of inspiration to us.

I promise VisitAviemore didn't cost anything like $100,000, but the feedback has been excellent. Visitors don't want to read marketing hype, they just want to get information fast. So we provide the core information on facilities, accommodation and things to do; visitors – through their blogs, YouTube videos and TripAdvisor provide their own ideas and take on what's great (and what's not) in the area.

It's been a fun project!

]]> By: Simon Ashton http://www.stepaheadinc.com/2008/08/how-to-blow-100000-on-word-of-mouth-advertising/comment-page-1/#comment-95 Simon Ashton Thu, 28 Aug 2008 01:05:48 +0000 http://www.simsagency.com/?p=153#comment-95 You're right, Jan. My apologies. I'm British, and as we keep rejecting the Euro, I forget!<br><br>That should read, "their hard-earned Euros..." - thanks! You're right, Jan. My apologies. I'm British, and as we keep rejecting the Euro, I forget!

That should read, “their hard-earned Euros…” – thanks!

]]> By: jan http://www.stepaheadinc.com/2008/08/how-to-blow-100000-on-word-of-mouth-advertising/comment-page-1/#comment-92 jan Thu, 28 Aug 2008 00:42:57 +0000 http://www.simsagency.com/?p=153#comment-92 just a short update that germans use the euro since a couple of years now. just a short update that germans use the euro since a couple of years now.

]]> By: simonash http://www.stepaheadinc.com/2008/08/how-to-blow-100000-on-word-of-mouth-advertising/comment-page-1/#comment-93 simonash Wed, 27 Aug 2008 00:16:56 +0000 http://www.simsagency.com/?p=153#comment-93 Thanks Lyn. It really is frustrating, isn't it? <br><br>We should get them to give *us* a grant - I'd bet we could get 10x more visitors to come for $25k than this will bring! Thanks Lyn. It really is frustrating, isn't it?

We should get them to give *us* a grant – I'd bet we could get 10x more visitors to come for $25k than this will bring!

]]> By: Lyn Mettler http://www.stepaheadinc.com/2008/08/how-to-blow-100000-on-word-of-mouth-advertising/comment-page-1/#comment-94 Lyn Mettler Tue, 26 Aug 2008 23:16:15 +0000 http://www.simsagency.com/?p=153#comment-94 Great post Simon! If only we could convince the world to listen, we'd save them a lot of cash and get them much better results. Great post Simon! If only we could convince the world to listen, we'd save them a lot of cash and get them much better results.

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