Lyn Makes the Wall Street Journal

I can’t help it. I have to brag…a little. Last Sunday, I was quoted in an article in the Sunday Journal, a syndication of the Wall Street Journal that some 75 papers across the country subscribe to and include in their Sunday Business Section.

The article discussed how small businesses can use social media to market and promote themselves, a topic I know well and certainly love to talk about. It gives you the basics to get started, but check out my other blog posts for more in depth information on what you really need to know to best use this medium.

Lots of folks have been “Tweeting” and blogging about the article. Here’s a sampling of what they had to say. Please weigh in on your thoughts, as well on their blogs or mine.

Idaho Beauty’s Creative Journey Blog

“The thing that struck me was, after mentioning the various networking options, [the article] relayed advice from Lyn Mettler of Step Ahead Web Strategies: ‘…it’s important that businesses don’t use social media to directly try to sell their products.’ And then quotes her directly: ‘Clearly, these tools are about being authentic and not selling.’ This advice came as a surprise since I am aware of artists who successfully sell art on their blogs and I was considering doing the same.”

Jakob Morgan’s Marketing Ideas and Rants

“While I do think it is important to go out and experiment with various social media strategies I think it also very important to understand why you are getting involved in social media. Not only that, but you need to be clever with how you want to reach your users. Putting up videos, updating twitter 10x a day, writing a blog, etc. does not mean that you are going to be successful in social media.”