Microsoft Seinfeld Ad Debuts
So recently I noted that one thing that Microsoft was trying to do right to improve its image was a new ad campaign with Jerry Seinfeld. Well, folks, it’s debuted and well, it sucked… at least to me.
Why? It feels like Microsoft, despite being the resident aging geek, is making a last ditch effort to be a part of the cool crowd. Wow, the effort shows and it’s painful. Take a look at the video.
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I mean first off, Bill Gates is TERRIBLE. How stiff and awkward is he? That’s exactly what they should be trying to get away from — stiff and awkward — and all they did is magnify it here by bringing so much attention to the ad.
And poor Jerry, his stuff just doesn’t make any sense. I mean, I’m all about off-the-wall comedy, but this just misses the mark and isn’t just off the wall; it’s out of the universe completely. Hopefully, this is not Jerry’s doing, but Microsoft’s. Microsoft, in their defense, says the ad will make more sense as the campaign moves forward.
What does this have to do with Microsoft? They’re going to invent something really cool down the road? Well, enough already. Invent it now, or really gosh darn soon, or the game may be over kids.
I hate to be so hard on Microsoft and Bill Gates. He is an amazing man and it is an amazing company that took computing forward in huge ways. I just want to see them adapt and be successful, and this just ain’t the way.
What do you think?
I don’t get it either.
According to MS, this is just the first phase, “…designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.”
How does this ‘spark a conversation about Windows’?!
Jerry Seinfeld is becoming more unfunny with each passing day – from the Genius of Seinfeld to the kind-of-ok Amex ads with Superman, to the horribly over-exposed Bee Movie stuff, to this!
I think the Mac vs PC ads work better for Microsoft than this – the PC guy may be a loser, but at least he’s likable!
I agree. How sad is it that your competitor’s ad paints you in a better light than your own ad?
I watched it too and just didn’t get the point. Clown Shoes? Gates is a millionaire…why would he be buying shoes at Clown Shoes? And has either one of those guys EVER been to a mall? Seroiusly. It looks like a big waste of money.
This is a great example of a company leaving a dated campaign in the dust for a newer better more timely concept. http://www.clickz.com/showPage.html?page=3630713
~G
I saw it too! I feel Bill Gates looks awkward. Jerry Seinfeld is trying too hard… it makes me uncomfortable watching two people try to be something we know they aren’t. I think it failed miserably.