Kodak Lets You Supersize Yourself

If you were a superhero, who would you be? Spiderman, Superman, The Flash? Well, Kodak is giving you the chance to be “super” — well sorta, on their terms, I guess. They’ve come up with a very funny, and smart, campaign online to drive traffic — and sales.

Remember ElfYourself from the last two Christmases? Well this is very similar, but a little smarter. Log on to MakeMeSuper.com, put in your sex, your name and upload your photo and they insert you into a grainy, 70′s looking superhero video doing “superhero” things. It’s not quite as funny as ElfYourself (the dancing on that one just killed me), but the song that accompanies it actually includes your name, which add a new funny element.

Now, the smartest part here is, unlike ElfYourself, which had nothing to do with OfficeMax that I could tell, this one relates. I mean Kodak is all about photos. And once you create your “super” self, you can then buy products with your new image on them. So they directly tied it to sales.

And, they’re not even targeting traditional media with this campaign, instead focusing on bloggers and sites that can help this spread virally. But, you’d better bet, traditional media will hear about it and be all over it. Maybe even better they didn’t hear about it directly; makes it more of a “scoop.”

Check out “Super Lyn” and get a good chuckle. Send me yours or post them here so we can all have a good laugh.

Off I go to save the world!