Local Company Helps Charlestonians Take on Twitter

October 29, 2008 by  
Filed under Press Releases

MT. PLEASANT, S.C.— In the world of Web 2.0, there’s no denying Twitter, a microblogging service, is the industry darling of the moment, with new statistics from Nielson Online deeming it the fastest growing online social network in the past year. Step Ahead Web Strategies, a Mt Pleasant-based company that helps businesses strategically engage Web 2.0 tools and manage them on a day-to-day basis, is stepping up to the plate to make sure Charlestonians take advantage of Twitter with a seminar on the topic and a list for Lowcountry Twitterers.

The “Using Twitter for Business” seminar will be held Nov. 18, from Noon to 1:30 p.m. at the Francis Marion Hotel, 375 King St. for a cost of $50, including a box lunch and drink. The seminar will cover the basics for people new to Twitter, discuss the benefits, the etiquette, the most useful applications, as well as how to fit it into your schedule, what to say, who to say it to and lots more. Register at www.stepaheadwebstrategies.com.

“As a PR professional, Twitter is one of the best PR and marketing tools I’ve come across in a long time,” says Lyn Mettler, president of Step Ahead Web Strategies. “It’s helped me personally to get new business, media coverage, increased Web site hits and more, and we hope to share that insight with others. It’s a free tool, and in this economy, it’s a great way to expand awareness about your business for only the cost of your time.”

The company also recently developed the Lowcountry Twitter list, a place for Twitterers from Hilton Head to Charleston to register their “handle” or username so others can “follow” them. Locals can view the list and sign up at www.stepaheadwebstrategies.com.

“While it’s easy to make contact with those in your field, or with similar interests, on Twitter, it can be kind of tricky to find those geographically close to you,” says Simon Ashton, vice president of technology for Step Ahead Web Strategies. “So we developed the Lowcountry Twitter list to help those in our area connect. If you’re looking to make local contacts and network, this is a great resource.”

About Step Ahead Web Strategies
Step Ahead Web Strategies is a Mt Pleasant-based company that helps businesses and organizations strategically engage and manage the latest and most innovative technologies, including online video, social networking, search engine optimization, blogs, Podcasting and more, to reach their target audiences with the right message. To date, the company has worked with the Charleston Area Convention & Visitors Bureau, Charming Inns of Charleston, ClassifiedFlyerAds.com, Tiger Lily florist, Charleston Parks Conservancy, Golf Island, Myrtle Beach National, Coco’s Café, POSITUS consulting and others.

Step Ahead Web Strategies executives regularly speak about social media across the state, including events and luncheons for the South Carolina Public Relations Society of America state conference, Columbia chapter and Lowcountry chapter; Center for Women; Charleston Digital Corridor; Charleston Trident Association of Realtors and more. The company has also been featured in the Wall Street Journal, on MSNBC.com and numerous local publications. Visit www.stepaheadwebstrategies.com or call (843) 388-8376 for more information.

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