Comments on: Target and Moms, Not a Match Made in Heaven

By: laurenalma

laurenalma — Mon, 08 Dec 2008 15:39:00 +0000

I'm surprised that after the #motrinmoms fiasco there are still companies that ignore the power of social media.

I'm equally surprised that Target refuses to tap into the resources provided by social media. IMO social media is here to stay & I don't think it will be too long before social media marketing will stop being non-traditional and become a norm.

By: Lyn Mettler

Lyn Mettler — Mon, 08 Dec 2008 01:42:00 +0000

Thanks for all the comments! I do think they were obligated to give me my carseat because I paid the price they asked for it and had officially “bought” it. As I mentioned in my previous post, if I had bought it at the store, would they have come to my house and taken it away?

I understand they are in the business to make money, but will they lose more money than they would have by honoring the price from moms who won’t shop there any more? I’m betting they will.

By: Anonymous

Anonymous — Mon, 08 Dec 2008 01:30:00 +0000

Yes I think you are over reacting. First get real, how can you expect to pay only $40 for a car seat that retails for at least $200? Second, they offered you $25, that is half of what you were willing to spend i their store before. Target did was NOT obligated to give you anything, yet they did. Were you expecting something for nothing? Target is in the business to MAKE money not loose it.

By: That Crazy Mom

That Crazy Mom — Mon, 08 Dec 2008 00:09:00 +0000

I'm completely fed up with Target after trying to get an issue solved for 4 months and being given nothing but automated responses and no reply address so I kept having to go back to their website and start all over again explaining the problem. I even had a customer service rep hang up on me. Apparently she had some issues with the English language and decided it was too much for her to handle.

With the way WalMart is picking up steam through their 11 Moms project and winning over Moms again, Target really can't afford to keep pissing moms off.

Now that I know I'm not the only one, I'm going to post about my whole ordeal on my own blog. Maybe someone in the Target PR department will wake up.

By: Kristin Bostic

Kristin Bostic — Sun, 07 Dec 2008 22:27:00 +0000

Target has consistently proven that they aren’t interested in utilizing social media.

Read this article regarding an incident earlier in the year where the retail giant claimed they don’t “participate with non-traditional media.”

It seems to me someone is living in the dark ages!

http://newsbusters.org/blogs/warner-todd-huston/2008/01/17/traget-takes-sites-bloggers-doesnt-participate-non-traditional-m

By: Mel

Mel — Sat, 06 Dec 2008 16:22:00 +0000

You are correct I spend alot in Target as a mom of 4 and I don’t like what they did!!!

Hooray to you for speaking out!!

By: Connection Maven

Connection Maven — Sat, 06 Dec 2008 16:11:00 +0000

It's clear from reading the Target response that they just don't get it. The fact that the Target response talks about their cute, fun marketing shows that they don't know the difference between PR and marketing. They still are using/wed to the interruption model.

Target better get on target with their biggest group of supporters or they may find in a year or so as the recession continues that they will wish they had.

Many discount stores have better pricing than Target and more locations. Consumers pressured by financial concerns will go for value if they don't find strong ties to Target.