Fabulous Facebook Pages
I’ve been asked a lot to share examples of Facebook Pages that are done well, so I thought I would highlight a few and share my thoughts on why they work.
Charleston – 500+ fans
OK, I have to preface this by saying that my company runs this page, but it’s a good example of what to do with a Facebook page. What I’d like to note here is that we give people a reason to go to the page. We did not just set it up and every now and then update it.
Instead, we’re on there everyday producing some type of activity: updating the status, commenting, posting links, photos, videos, etc. We also do fun things like polls, contests, promoting other companies to keep people coming back.
Home Team BBQ – 1100+ fans.
The main thing here is that they keep their page updated, just like the above. So there are always new photos, events info and discussions going on.
Hilton Head, S.C. – 7200 fans!
What the Hilton Head, SC page has done brilliantly is again kept it very updated and given people lots of reasons to interact on the page. The more you can get people to take action on your page, the more it shows up in their newsfeeds and the more their friends see it. Hopefully, those friends will become fans of the page and also take action and on it goes…
So let the lesson be here: Creating a Facebook fan page that works is work! You have to update it frequently and be creative to keep people coming back. Don’t set it up and expect it to magically produce results without constant maintenance.
Interesting that if you simply search Facebook for “Charleston SC,” I get everything but your page. How have you learned to navigate around the natural step of hitting up that search box?
Yea, Facebook does seem to have some search issues. Usually if you search Charleston and then Pages it will come up eventually. I find, though, that finding our page is best by seeing someone else interact on it. Then you can become a fan and it comes up automatically in the search box when you start to type in Charleston.