The uses of social media – in life and in death
June 21, 2009 by Holly Fisher
Filed under All, social media
My first real foray into the land of Web 2.0 was a blog I started in fall 2005. It was mainly a way to record and share the moments in my life with friends and family. Since then, I’ve jumped on Facebook, Twitter and YouTube. I feel immersed in the world of social media and its capabilities as a personal and business tool.
But earlier this month, I discovered an entirely new use for social media and the Internet when a professional colleague and friend passed away after a battle with brain cancer. Terry Harper was the executive director of the Society of Professional Journalists, an organization with more than 8,000 members. I served on the SPJ national board of directors for six years so had worked with Terry during my board service.
When we found out about his cancer, members of the organization rallied their thoughts and prayers and put full support behind Terry and his family for many months. But a few weeks ago, we found ourselves coming together again, this time to pay our respects to our colleague and friend.
What struck me as most interesting was the method for our collective sadness. With SPJ members scattered about the country, the majority of us couldn’t physically attend the memorial service or other events that would honor Terry’s memory. So we pulled together online. We posted messages on Terry’s Facebook page as well as a special group page that had been created to support Terry’s fight with cancer. We tweeted our grief on Twitter. We posted hundreds of comments on Terry’s blog, Thumping My Melon. SPJ created a memorial page on its Web site where members and friends of the society could post comments, donate to a memorial fund or simply remember Terry in pictures.
I couldn’t help but think about how social media has changed the way we do everything, including celebrate lost loved ones and friends. In the past, we could only send a card of condolence, make a phone call or give a memorial donation to a particular charity. And while those are all still quite appropriate and important, now we have a chance to create a living, breathing memorial, a place where a person’s friends and family can read the many touching and inspiring comments as long as they like and friends can continue to post their thoughts.
Terry wrote a final blog post that his wife posted the day of his death. At last check, that post had 241 comments. Many of the comments are from people who knew Terry well; other comments are from people who didn’t know him at all – just another example of the far-reaching power of the Internet.
Housed online, these blogs and Facebook pages live on forever, a touching reminder of a person’s contributions here on Earth. And, I have to admit, I’ve been thinking: what would my final blog post say?
How to Ramp up Marketing in a Downturn
June 21, 2009 by Lyn Mettler
Filed under Media Coverage

Lyn is quoted in the July 2009 issue of Entrepreneur magazine. Read part one and part two.
Twitter Is Nobody’s Follower
June 11, 2009 by Lyn Mettler
Filed under Media Coverage
Want to know when your BFF is taking little Teacup out to potty? Or how long the line is at Starbucks? How about the traffic situation in Mt. Pleasant? Or the latest weather patterns heading toward the Lowcountry? You can find all of this out by simply agreeing to “follow” someone on Twitter. Though it might sound like a little more commitment than “friending” someone on Facebook, Twitter offers a shorter (140 characters max) and wider net than just to the 200 people you know on Facebook and it’s reshaping how we get updates on news, jobs, and traffic … oh, and Teacup’s bowel movements.
Twitter.com lets people send quick, up-to-the-minute updates to friends, family, and other “followers” simply by answering the question, “What are you doing right now?” Twitter’s growing popularity is tied directly to its diverse applications, says local webmaster Jared Smith.
“It’s not a one-size-fits-all approach — there are so many ways to use it,” Smith says. “Twitter is one of the few social networks that gives you nearly total control over your experience.”
The chronicles of dog-walking may be of little use to anyone, but most use the site in other, more practical ways.
“Some use it as a networking tool — I’ve made so many wonderful professional contacts over Twitter,” Smith says. “Others use it to converse with local and national celebrities. Some follow a lot of news feeds and journalists and feed their addiction to information in near-real time. There’s no one true way to use Twitter; it’s a basic tool that can be melded to fit one’s needs. ”
The over-35 age group is the most common to use Twitter, says Smith.
“I think this has a lot to do with the fact that it got started with the tech blogger crowd, who are generally early adopters but also tend to be older,” Smith says. “Only in recent months, thanks to celebrities and prominent news organizations giving Twitter plenty of time, have the younger demographic — and, more importantly, their friends — really taken hold.”
The speed of the updates and general content makes it attractive to a variety of users, says Brain McGee, chair of the College of Charleston’s Communications Department.
“It doesn’t take up time, and it’s maintained quickly and effectively,” he says.
News and Networking
That speed has attracted many tweeters to use it as an uber-efficient breaking news source on current events and popular culture.
“It’s a wonderfully economic way to stay on top of events,” McGee says. “You can get a quick update on any topic in 140 characters or less.”
And the news doesn’t always come from the media. Web-guru Smith started a weather service via Twitter (@chswx) that gives updates on local storms and other hazards.
“Twitter proved to be a fitting opportunity for what’s been a pretty successful experiment,” he says. “This was well before the news stations had their meteorologists on Twitter, so this was definitely an untapped market. This is useful because Twitter permits people to send updates to their phone, and the type of information that chswx disseminates is of reasonable importance.”
Twitter has become a valuable tool for the business world as well, says Lyn Mettler, president of internet consulting firm Step Ahead.
“It is a good way to find prospective clients, network, and share information, and reach out to people in real time,” Mettler says. “It is not a tool for kids; it’s professional.”
McGee says Twitter has advanced the amount of communication between his department and students.
“Holding meetings and sending e-mails were the old way, and students would wait days or weeks to read them,” McGee says. “Now, we can update regularly to communications majors and push out updates on the college as they happen.”
CofC sophomore and budding actor Andrew Edahl says he started using Twitter to get more information on upcoming auditions and open casting opportunities, and now he uses it to keep in touch with friends.
“I thought of it as a great networking tool; a way for me to make more contacts in the acting world,” Edahl says. “Since most of my friends now have Twitter, it’s just become a tool for bringing us all together for a concert, dinner, or just a day at the beach.”
Plays Well With Others
Twitter’s emergence is also coming at the same time as a host of other internet-based applications. Edahl has a Twitter app for his iPhone and another one for his laptop.
“It’s just so simple popping up a window on either device, quickly typing what’s happening, and getting back to your life,” he says.
However, spam has found a new route in the twitterverse and constant updates can be an annoyance, Edahl says.
“I’ll occasionally be followed by three or four ‘people’ a day that are advertising services I just have no need for,” he says. “It’s pretty easy to block them — but it’s still an annoyance.”
Others just aren’t committing to the trend, McGee says.
“There are a huge number of people who try it for a month, and then stop,” he says. “They are usually not actively following other folks, and 140 characters is not appealing because it is not enough.”
Facebook’s status updates offers a little more freedom, including more space, says Mettler.
“There are more characters, you can add a photo or video right there, and you can comment on them directly,” she says.
But Twitter’s compact, fleeting nature is also part of its appeal for tweeters.
“Twitter happens all day every day. You can’t stay tuned in too much,” Mettler says.
Hey, City Paper Tweets:
@chascitypaper: Your main link to the paper
@ccpnews: Updates from the City Paper news desk
@cpeats: Foodie happenings from editor Steph Barna
@calendar_girl: Calendar Editor Erica Jackson on events around town
@cpjobs: Direct link to who’s hiring in Charleston
@cprentals: Connecting you to your next landlord
Seven Other Tweeters:
@cnnbrk: Breaking news from around the world from CNN, updated often
@aparas: Post and Courier cops reporter Andy Paras keeps one ear on the police radio
@katyperry: Budding pop icon tweets on touring
@cofc: Updates from the College of Charleston about school news
@chstweets: Local Twitter stats on what’s popular in Charleston
@rainnwilson: The Office star offers witty tweets on life
@greencharleston: Efficient posts on energy efficiency




