Comments on: Do You Like Dominos? Cooking up a new PR Campaign … and a New Pizza

By: Social Media News of the Day: July 13, 2010 : Step Ahead | PR, Social Media & Internet Marketing

Tue, 13 Jul 2010 20:22:28 +0000

[...] and one that proves to be working not only for pizza lovers but the company as well! See our previous blog post on how Domino’s has done a great job on PR and social [...]

By: Lyn Mettler

Lyn Mettler — Sun, 09 May 2010 19:45:52 +0000

As an update to this, I read recently where Domino’s reported they more than doubled their fourth-quarter profits, which I think we can attribute in large part to this campaign. I also love the new focus where they zero in on someone who refuses to try it, putting their name on billboards and on the sides of buses, etc. to get them to try it. Very clever.

By: Lyn Mettler

Lyn Mettler — Tue, 16 Feb 2010 03:41:04 +0000

I actually tried it recently and honestly didn’t think it tasted much different. The crust is more garlicky and the sauce had a little kick to it, but I have to say I was disappointed it didn’t taste more different. From the way they talk, you think they totally scrapped the recipe and started over, but apparently they just tweaked the current recipe. Not so great for PR when the hype doesn’t live up to the reality.

By: Melissa

Melissa — Mon, 15 Feb 2010 01:42:02 +0000

I haven’t tried it yet. The campaign did get my attention and because of that I will probably try it.

By: Lyn Mettler

Lyn Mettler — Fri, 05 Feb 2010 16:53:04 +0000

I know! I get to try it tomorrow. I’ll be sure to post what I think . Course, I might be biased since I liked it how it was to begin with!

By: Leslie

Leslie — Fri, 05 Feb 2010 16:38:00 +0000

The second I saw this ad on TV I thought it was so smart I think its great that they actually listened to what people were saying about their product and created a campaign around fixing their problems.

Good stuff. Now we just have to try the pizza

By: Lyn Mettler

Lyn Mettler — Wed, 03 Feb 2010 19:36:59 +0000

Yum, cardboard with garlic sauce! Your post gave me a good chuckle. We don’t KNOW that they didn’t redo the crust do we? That would be horrible if they’re playing up all this their crust tastes like cardboard and didn’t address it. Anyone actually tried the new pizza yet? I guess that would answer our question.

By: Vic

Vic — Wed, 03 Feb 2010 03:26:05 +0000

I thought the concept was gutsy. However, they executed it poorly. The ad specifically said the crust tastes like cardboard, and their response was to paint it with garlic sauce, rather than to address the taste of the crust.

They ad gave me 3 reasons not to like their old pizza — sauce, cheese, crust — then only addressed 2 of them comprehensively.

Where before I thought their pizza was mediocre, but edible, now I think of it as cardboard with garlic sauce.

By: Stacey

Stacey — Wed, 03 Feb 2010 00:03:40 +0000

I like it! Very smart on Domino’s part. I’ve never been a Domino’s fan, but I may just try it now because they’ve obviously upped the quality of their product. Great job!