Social Media News of the Day: July 28, 2010

YouTube Done Right!

At this point everyone has seen and fallen in love with the Old Spice “The Man Your Man Could Smell Like” campaign. For anyone who’s not had the pleasure of seeing this become the archetype for social media campaigns, here’s a blog I wrote a few weeks ago to get you up to date! Old Spice is now seeing the fruits of their labor with sales doubling. Congrats Old Spice and Isaiah Mustafa (the Old Spice guy)!

We Will Always Remember @IvyBean104

The oldest tweeter, Mrs. Ivy Bean of England, passed away last night. Mrs. Bean (isn’t she cute?!) had 56,000 followers on Twitter and was an active Facebook member, as well. What she taught us at Step Ahead Inc. is that social media can be accessed and used by all ages, all over the world, and that in itself is a very powerful thing! Ivy, we will miss you and I will forever use you as my example when friends say “I don’t get twitter, it’s hard to use!”

Move Over Brangenlia, The New “It” Couple is Amazbook!

This is what the headlines would read if this blog was on OK! Magazine or People! Amazon and Facebook are partnering up to provide their customers with the most customized experience. You can link your Facebook account with your Amazon account, allowing the site to give you recommendations based on your interests and recent activity.

*** I would like to state that I do not read trashy magazines regularly but, come on, it’s beach season, people!