Social Media News of the Day: July 29, 2010

Update for Facebook Mobile?

Facebook CEO Mark Zuckerberg has added the Facebook App onto his new Android phone, according to his profile. If Zuckerberg has genuinely switched over to the Android then he will quickly find out that his own company’s app needs a little (let’s be honest, A LOT) of work. I have to deal with this app and its short-comings on a daily basis.  Android users would like to be able to chat, easily open links and get mobile updates just like our iPhone and Blackberry-using friends! Anyone else frustrated with Facebook on the Droid?

Getting Down to Social Media Business!

Social media has taken heat in the past for being a distraction to employees. I know that at my first job Facebook was banned on our server (bummer).  In reality, social media can increase a company’s productivity and help employees increase their efficiency and effectiveness.

Networking in the 1990s consisted of bars, restaurants, out-of-town conferences and long phone calls. Now companies can save money and time by networking with a simple tweet, Facebook post or a LinkedIn comment. Instead of it taking several after work dinners to build a connection, it can take a few seconds.

Social media collects an enormous amount of data for companies but it doesn’t have to cause information overload. Here at Step Ahead Inc. , we use TweetDeck multiple times daily to monitor client Twitter accounts, find mentions of these clients and to respond to relevant tweets. With only a few minutes I have customized and narrowed down massive amounts of information to just include my specialized needs.

There are several other wonderful ways that social media is boosting work performance; check out this article from Mashable to learn more!