Social Media News of the Week: October 3, 2011
Facebook started this week off with even more changes but ones that I find super exciting. They have added three new metrics to their Insights analytics tool that allow administrators to see their brand page reach more effectively. If you’re an admin of any company page, the new Insights are up today and you can see some of the numbers right below your total number of friends on the left hand side of the page.
Facebook will also be rolling out the new Timeline sometime next week and the ability to translate posts from all around the world. And that’s not all! Facebook will roll out a new expandable ad option at an advertising conference next week that would make the ads you’re see appear more like recommendations from your friends than an actual ad!
Wednesday brought sadness to the entire world when Apple founder and former CEO, Steve Jobs, lost his battle with cancer. Social media sites went crazy with thoughts, prayers and memorials dedicated to a true visionary. Google, Facebook and Disney were just a few of the huge names that honored Jobs Wednesday and Thursday. There are many ways for you to send your words of mourning and honor about Steve Jobs, but here are some great images courtesy of Mashable of notes in front of the Apple stores.
One final but very exciting social media update is that LinkedIn has finally made it possible for businesses to post updates in a similar format to Facebook. I’ve been waiting for this day to come for a while now and personally think this will do wonders for business pages on the social network. Thanks LinkedIn!