Case Studies

Circa 1886 Video Podcast

To keep locals and tourists informed of seasonal menu changes at AAA Four-Diamond, Mobil Four Star Circa 1886 restaurant in Charleston, S.C., Step Ahead Web Strategies recommended a series of video podcasts. To date, we have produced two podcasts, one for winter 2007 and the other for summer 2008. Each podcast features Executive Chef Marc Collins discussing his current menu, displaying sample dishes and offering cooking tips.

We posted both podcasts on more than 20 popular video sites, including YouTube, AOL video, Google video and many more. As of summer 2008, the winter podcast has had more than 3500 views, while the summer podcast produced more than 250 views in just one month. Both podcasts have brought customers to the restaurant, asking for the items they’ve seen in the video.

Keep It Clean Online Video

How do you brush your pet’s teeth? This is a question we encountered with our client Keep It Clean, the creator of the KEEP IT CLEAN™ Pet Dental Kit. With the majority of dogs developing periodontal disease by the age of three, we thought it was important to create an easy-to-understand video with simple brushing instructions for pet owners.

With the help of veterinarian Dr. David Steele and his friend Enzo, we produced this video, which we posted on some 20 popular video sites, including YouTube, AOL video, Yahoo video and many more. The video is accessible to anyone who searches for pet toothbrushing instructions on these sites and on the Web. We also started a viral email campaign, encouraging everyone we knew to forward to the video and pass the along the message that brushing a pet’s teeth can extend its life.

The video is not only a great educational tool, but a unique way to promote the kits by driving viewers to the company Web site for more information. The number of views continue to add up on all the Web sites where it’s available with more than 4,500 hits on YouTube alone.