Case Study: Facebook

CASE STUDY: $5 Fridays – Facebook Promotion

CLIENT: MyrtleBeachHotels.com

MyrtleBeachHotels.com manages 15 oceanfront resorts in the Myrtle Beach, S.C. area. We currently manage the Facebook pages for each of the resorts, as well as their Twitter account.

GOALS:

Our primary goal was to increase Facebook friends while bringing exposure to MyrtleBeachHotels.com during a time of year when people are beginning to plan their spring break and summer vacations. As a secondary goal, this was a chance to drive more traffic to the MyrtleBeachHotels.com website and the individual resort websites, as well as increase Twitter followers and YouTube views and friends.

OVERVIEW:

Step Ahead came up with the idea for the $5 Fridays Facebook promotion. Here’s how it worked: On each of the four Fridays in February, we posted “It’s $5 Friday time!” on one of the resort Facebook pages at a random time. The first five friends to comment on the post won a 2-night stay at select resorts for $5 per night.

After the first $5 Friday, February 5, we started giving one clue per week, which helped pinpoint the time of posting, but not the page it would appear on. Friends did not have to figure out the clue to play, but the majority of friends enjoyed the clues and asked for them each week. One of the clues, for example, was hidden in a YouTube video (we chose one with low video views), which directly increased the video and YouTube channel views.

RESULTS:

• There was an increase of more than 4000 friends across all the resort Facebook pages.
• There were more than 3,000 clicks (1000+ unique clicks) on the $5 Fridays link on the company’s website
• Created excitement and goodwill with Facebook friends. Some people stayed up all night looking                                                                                            for the post!