Introducing Step Ahead Social Media Stars

We meet a lot of people in our daily work, some who really get social media and, of course, others who don’t. But we are always happily surprised when we come across small business professionals who have really been successful in using social media and Web 2.0 tools to market themselves and drive business.

So we decided introduce a fun feature on our site where we highlight some folks we consider to be “social media stars” in the interest of inspiring all of us about the power of social media. Once a month, we’ll introduce you to a business person (on the small to medium size side) who has truly embraced these tools and ask them to share their experience and advice. Hopefully, we’ll all learn a thing or two!

Each person selected will receive the badge above to post on their Web site to show off their designation. If you’d like to be considered, please send me an email to lmettler@stepaheadinc.com explaining how you use social media for business and how it’s been successful for you.

First up for January is Stacey Crew, organizing expert, who blows me away with her super savvy online activity!

Make Google’s Results Your Own

This looks to be pretty major -Starting today, Google is adding a wiki function to the search results,

“Have you ever wanted to mark up Google search results? Maybe you’re an avid hiker and the trail map site you always go to is in the 4th or 5th position and you want to move it to the top. Or perhaps it’s not there at all and you’d like to add it. Or maybe you’d like to add some notes about what you found on that site and why you thought it was useful. Starting today you can do all this and tailor Google search results to best meet your needs.”

As with all things Google related, people are pretty quick to jump in with their opinions. Michael Arrington over at TechCrunch is not a fan,

“Google search wasn’t broken. It’s one of the few things on the Internet that isn’t. I love it, as does 62% of everyone on the Internet. This new stuff is a mess of arrows and troll comments and stuff moving around the page.”

While someone (sorry, I couldn’t find a name on the blog) over at I’ve Said Too Much, has responded to that with a post simply titled ‘Arrington is Wrong’,

“Google seeks to build a massive distributed curated search into which we are all adding intelligence without ever being aware of it. It is, I would contend, the Big Thing At Google For 2009.”

Meanwhile, over at eWeek, they’re a lot more enthusiastic, seeing it as a boon for users, advertisers and, of course, Google,

“That’s Google’s genius stroke; we believe SearchWiki is letting us control our search destiny, but Google gets to keep putting up more search ads in front of us. Google wants us to find what we’re looking for, and now it has provided a way to keep us in Google.com to do so.”

I’m personally not sure right now.

I think it will be clearly used for Google to start collecting yet more information about what people think of the search results – with the positives and negatives that suggests. People will try and game the system, promoting themselves and so on. If, however, enough people use it, then hopefully the ‘wisdom of crowds’ will help to improve things by adding that human element which is often missing from Google.

That said, I can’t help but agree with Arrington that it looks a mess. Remember how clean Google used to be?

When they first launched it was one of the major things that set them apart. All that lovely white space. The sponsored links were completely separate from the natural SERPs. No nasty banner ads. Just good search results.

But now, between the maps, local search, images, addresses and so on – these additional buttons just seem like yet more clutter.

Will it work? I don’t know. If I search for something, I’m used to Google telling me what I need to know. Using their example from above, I would not use Google to revisit a trail map site time after time, I would bookmark it instead, either on my PC or with Delicious.

I can see times when it would be useful to remove particularly bad results, but how often am I going to suggest a site be added?

And the notes I suspect, will be more trolling than useful unfortunately. I’ve tried a few so far, and there’s nothing that enhances my searching at all. A search for Liverpool FC, for instance, just has 3 right now:

Comment by: Searcher, 9:05am – searching: lfc
“great”

Comment by: Mike, 6:41am – searching: liverpool
“Liverpool FC”

Comment by: 360spin, 8:39am – searching: liverpool
“Wow!”

How do they help me at all?

Perhaps Google is threatened by the growth of social networks and feels that is one area search can be improved. I’m not so sure.

What do you think?

5 More Products from the Makers of Mail Goggles

Google, always looking out for us, has a new feature available for Gmail. Mail Goggles – love the name! – asks you a series of math problems before sending your email, so that those who have maybe had a little too much to drink won’t send anything they’ll regret later.

A great idea, you’ll no doubt agree.

We gave some thought to 5 more features our Internet Overlords should take a look at, in order to save us from ourselves:

Facebook Heartbreak Timecapsule – When your Relationship Status changes from ‘In a Relationship’ to ‘Single’, Facebook stores all your wall posts, messages, pokes, etc for a period of 9 months, and then allows you to decide whether or not you really want to tell her that she’ll regret it and you’ll never stop loving her.

Ebay ELIZA - turned on automatically after you look at two or more kitsch items costing over $5. The software will nag you with AI intelligence , “Do you really need that? Where will you put it? Shouldn’t we fix the ____ first?” until you finally give up and go to bed.

iTunes Rock Snob – Interrupts your playlists with sarcastic comments about your music choices, “More Air Supply?! Great”, and suggests obscure German bands of the 70s from the iTunes store instead.

MySpace for Dads – let’s you design and play with your page as much as you like, but blocks your kid’s friends from seeing it so they don’t have to live a life of shame at school.

Yahoo Happy News – filters out any news items with mentions of the economy, mortgages, Iraq, or Paris Hilton. Currently a blank page.

Can you think of any more you’d like to see?

From Bad to Worse at Cuil

Cuil, who have seen their traffic tumble into free fall since their much-hyped (but severely botched) launch, have suffered another blow today, as TechCrunch reports that VP Product, Louis Monier, has quit the company:

“Louis Monier, Cuil’s VP Product, quietly resigned from the newly launched search engine last week, we’ve heard from a reliable source. “

Monier was one of the big draws for the simply stunning amount of PR that Cuil generated – he was hired  away from Google last year in a major coup for the young start up, but is even more well known as the Father of AltaVista, everyone’s favorite search engine before Google came along. His departure is thought to be related to the path Cuil should take.

With a resume which also includes stints at Xerox PARC,  Ebay and Google, Monier is regarded as one of the big names in tech and search, so the blow will be a huge one for Cuil. After all, he left Alta Vista, then the #1 search engine, after a similar disagreement over the move from straight search to becoming a portal (how 1999!)..and look what happened to AV after that.

Don’t Panic!

This has been a strange week. On Tuesday I was very worried about two things – Hurricane Hanna looked to be heading for a direct hit, and one of our clients took a major dive in Google for their key search terms.

It’s now Sunday, Hannah has passed by with little more than some extra rain, and the client has moved back up, better than before. So, a wasted week? No!

Here’s what I’ve learned from this:

Examine the Situation

Hurricane: We weren’t as ready as we should have been. What needed to be done? Where would we stay? When would we leave? What would we bring?

Website: Had any major changes been made? Were other companies affected the same way? What was being said at Webmaster World and other boards?

Taking Action

Hurricane: We made hotel reservations which could be canceled right up to the last minute with no penalty. We sorted through documents, cleaned out the old and organized the relevant ones. Bought extra candles, water and supplies.

Website: Looked through the code for anything that had gotten ‘messed up’. Checked out some competitors to see how they were looking. Analyzed the traffic that was still being sent from Google.

Waiting. And waiting.

In both instances there was a lot of waiting.

Hurricane: Once we had established that we were ready as we could be, there was little to do but check the NHC tracking maps and listen for local advisories regarding a possible evacuation.

Website: There was still plenty of traffic coming from Google, it was just some of the most searched phrases that had taken a hit. We weren’t banned at least! We still had good back links. Nothing was obviously wrong on the site. So…we wait.

Happy Endings

Hurricane: By Thursday it was pretty clear we should dodge the worst of it. Schools were closed as a precautionary measure on Friday, but other than some stronger than usual wind, and a little extra rain, we were fine. Yay!

Website: We tried to limit checking to once (okay, maybe twice) a day. On Saturday things were still not looking great – we had second page positions, but they were bouncing around between #19 and #20. Then, on Sunday, the storm blew past and the sun came out – back up to top 5 for both the affected search terms. Yay!

Conclusions

Somethings are just simply beyond your control. Yes, you should prepare for hurricanes and you can optimize for Google, but that doesn’t stop bad things happening.

What is important is that when it looks like trouble, then you know what to do.

Google’s Ambitions are Out of this World

It is said the when Alexander realized the size of his domain, “he wept, for there were no more worlds to conquer” – Google, however, just moves out to space.

Yes, having won the search engine wars, dominated the pay-per-click sphere and, presumably, it’s just a matter of time before becoming the number one browser, Google has taken the next step and left Earth’s orbit.

Well, OK, not quite, but they did launch their own satellite today, from a rocket emblazoned with the Google logo.

The Delta 4 rocket owned by GeoEye will provide Google with exclusive satellite imagery for Google Maps. According to the press release,

“GeoEye- …(is) designed to take digital images of the Earth from 423 miles and…the satellite camera can distinguish objects on the Earth’s surface as small as 0.41-meter or 16 inches in size.”

However, U.S. Government restrictions mean that Google will only be allowed to use resolution of 50cm – but with most commercial mapping right now at 60cm, it’s still a big improvement.

So, Google will have at least one satellite capable of reading your license plate from space.  And to think, some people are still worried about Google tracking their online behavior!

Googleless

I’m a little late picking up on this, but it seems that Google Minus Google is garnering some major attention.

The site utilizes Google’s own Custom Search Engine, which allows you to tailor your search to specific sites, topics and so on, to remove all the Google-owned sites from the results.

So searches on Google Minus Google will not show any results from YouTube, Blogger, Knol, Orkut and others, removing the potential bias that some are suspecting may be going on behind the scenes.

I wrote previously that I was skeptical that Google would allow Knol pages to rank artificially well, but I may have been too hasty. Much has been made in the search engine community during the last week of some results that are doing exactly that. At the time of writing, for instance, a search for ‘buttermilk pancakes‘ has a Knol page as the top result.

Is that page really the most useful one to be found throughout the whole Internet? Better than all the recipe sites which have been around for years, all the manufacturers, How-To sites and Wiki pages? Perhaps, perhaps not. What is more important, to paraphrase Lord Hewart, is not that Google be impartial, but that that Google is seen to be impartial.

Much has been made of Google’s ‘Don’t Be Evil’ policy. Something which initially helped establish the company as trustworthy and set them apart from the Big Business types at Yahoo and Microsoft has become something of a millstone around their neck. Every controversial move they make now is analyzed to a greater degree than perhaps it would be otherwise, and Google really needs to be careful.

There have been questions raised about Google’s role in shutting certain political Blogger accounts, silencing controversial videos on Youtube and skewing Google News results in China, among other things. All of which Google has answered with seemingly reasonable explanations.

The problem will be when there are so many questions raised about ethics, along with eyebrows raised at the search results, that people will begin to look elsewhere for their search. Google Minus Google is not going to be the answer, but it is a warning sign that Google would do well to heed.

AMA Lunch in Charleston

Kudos to the Charleston AMA, who continue to impress with their lunch time speakers.

I just got back from Mt Pleasant after hearing Bill Leake of  Apogee Search and it was certainly worth the 200+ mile round trip.

Bill did a great job of explaining in very simple terms the factors and processes involved in achieving good search engine visibility. He is (obviously) very knowledgeable, quite amusing without being corny, and comfortable with the mic. All in all, exactly what you would want in a speaker.

So, as the SIMS Agency is also in the field of SEO, why was I so pleased to hear someone do a better job of explaining things than I could? Well, a few reasons really:

1. I am in no way a competitor of Apogee search. Whereas our clients our small-mid sized businesses, Bill works with the likes of Dell and Olive Garden.
2. I often feel that one of the things I could most improve upon would be explaining things to clients in a non-technical (or not overly technical) way. Bill certainly did this, and I feel like I learned something from his presentation.
3. Validation! At each step of the talk there was the confirmation that the way the SIMS Agency approaches things is the way he was recommending. This is a very comforting thing to know, especially for SEO where the topic is clouded by years of myths, lies, confusion and misinformation.

Many thanks to every one who helped organize this. I hope other people found it as helpful as I did.

Not so Cuil

Why Cuil is not a Google-killer.

It’s fair to say that most search engine news is outside of the mainstream. CNN doesn’t usually cover every algorithm update. So when we have 3 clients contact us within hours of a new search engine launch, we can be pretty sure that it must be generating some buzz.

That is certainly the case with Cuil.

It’s founded by a “trio of former Googlers”. The search index is more than 120 billion pages, “three times the size of Google’s index”. It promises to be “more comprehensive and more relevant (than Google)”. And so on, and so on.

It seems that everyone is so invested in finding a challenger to the virtual monopoly that Google has on search that they aren’t looking at the bigger picture. People use Google not because they have to, but because Google works. Google has been the clear leader since it launched, and everyone else is still playing catch-up. If Microsoft and Yahoo, with all their billions of dollars sloshing around can’t compete (and they can’t) then a new upstart like Cuil has no chance, however many column inches of news they grab.

120 billion pages index might make for good attention grabbing copy, but it’s virtually meaningless. People use a search engine to find things, it’s as simple as that. Cuil fails on that very simple measurement. It may have the largest index, but the results are in many cases, useless. Even in the areas where the results are relevant, they are not *more* relevant than Google’s. So why switch?

I tried some side by side comparisons:

Search term	Google showed	Cuil showed
New York Hotels	A map with hotels marked. A list of local hotels. Both individual and directory sites, all focused on NY hotels	Some individual hotels in NY. Some generic travel sites, like Tripadvisor. Links to the Grammy Lifetime Achievement Award Winners, Vaudeville Performers and the Hollywood Walk of Fame. Hmmm….
Viagra	The official site. How stuff Works and Wikipedia entries. No spam.	The official site. The FDA home page. A lot of ‘Buy Generic Viagra’/'Herbal viagra’ spam.
Tainan, Taiwan	Wikipedia entry. Weather in Tainan. MyAreaGuide to the city. Walking tour of Tainan.	“No results were found for: Tainan, Taiwan. If you’ve checked your spelling, you could try using fewer or different keywords to broaden your search.”

I can’t see, as it currently stands, any reason why people would switch from Google to Cuil. Maybe I’ll be proved wrong, and I’ll happily admit it if so, but for right now, Cuil is anything but.

SEO, Meet PR

I recently read an article on ClickZ by Mike Grehan discussing how to be truly successful with search engine optimization you need to have a marketing or public relations perspective.

That is exactly the premise behind the company I founded last year, Step Ahead Web Strategies: the marriage of a pure SEO firm and with a traditional PR firm to give our clients the maximum edge for promoting themselves on the Web.

So I emailed Mr. Grehan my thoughts on how I believe this is the future of SEO and PR. I feel that if both SEO and PR and marketing professionals don’t step up and learn about each other — and the Web — their firms are soon going to be out of work.

Do you agree? Read his latest column with my input and let me and him know your thoughts.

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