Magic Phone Lessons Learned

Last month, our team came up with what we thought would be a fun contest to help promote our client, Spirit Telecom, a telecommunications company based in Columbia, S.C. While you might not think of that as the most social media savvy of subjects, we’ve prided ourselves in our ability to come up with some really interesting ideas that have increased their visibility online.

For our latest promotion, we decided to take the idea of silly/fun hashtags (a way to categorize tweets on Twitter) that often pop up and turn that concept into a contest, as well. Since they’re a telecommunications company, we thought what if we asked people who they would call – past or present, living or dead – if they had a magic phone. We turned #magicphone into the hashtag.

A blog post on the company’s site noted that at two random times during a 24-hour period we would choose the person who had tweeted #magicphone closest to that time and award them a Kindle, thus, the contest.

Well, as you may or may not have seen, #magicphone really took off. However, after a staff post-mortem of the promotion and conversations with several Twitter buddies, we realize we may have created an unintended annoying side effect especially for locals in Charleston (where #magicphone got started): filling up your Twitter account with a lot of #magicphone posts.

So we wanted to issue a #magicphone apology on behalf of Step Ahead, Inc. We realize now that the way we chose to select the winner (by selecting a random time) encouraged people to spam #magicphone over and over in the hopes they would land on the right time. Creating a bunch of spammy repeating posts was certainly not our goal.

We wanted people, if they were interested, to tweet it once or twice, tag two others, and be done with it. But instead, lots of people just posted the same tweet over and over and over again. If you were following multiple people doing that, your Twitter account quickly filled up with #magicphone.

Sooo…. we’ve decided that for future promotions like this we’ll allow folks to enter once per day only via Twitter and hopefully reduce the spammy tweets so it’s a bit more manageable – and fun, like we intended. We’re all learning as we navigate the ever-changing world of social media and we feel like every time we do a promotion and tweak and refine, we’re helping our clients have the best social media presence they can have.

Overall, though, Magic Phone was a success, sending more than 4500 people to our client’s Web site and exposing them to their products. Heck, I even got Trista Sutter (oh come on, you know she was The Bachelorette!) to tweet it!

I hope that helps make up for our mistake, Charleston Twitterers. Please know we did not intend to be annoying and never want to aggravate our best Twitter buddies.

So if you see #magicphone again, don’t worry. Hopefully, you’ll only see it a couple of times and you can choose to participate or not without a disruption to your Twitter day.

Thoughts? Suggestions?

Finding the Best Blogs

Keeping up with all the blogs in the world can be one tough challenge.

Check out this post on our client Spirit Telecom’s No Static Blog about how to weed through the maze of bloggers to find the ones that are best suited for you and your business.

And be sure to share some of your ideas for managing the blogosphere too!