Lyn spoke for a second time with Mike Switzer, host of the daily South Carolina Business Review radio show on South Carolina public radio, about the latest trends in social media and reassured businesses they can be profitable with the right approach to social media. Listen to the 10- minute interview.
Lyn: “Where We’re Headed”
This is always one of my favorite topics, as in the world of social media this is an ever-changing ever-evolving target. Certainly the two trends that emerged in 2010 that I think/hope will gain popularity in 2011 are location based tools and social buying.
Foursquare, Gowalla, SCVNGR, Yelp and the like are all tools that allow you to “check in” wherever you are via your smartphone. I think it’s an amazingly powerful marketing tool for businesses who want you to come to their location. You can offer deals to people for checking in, encouraging them to promote your business to their friends, follow them on Twitter so you capture them forever and help drive traffic to your location during slow periods. One of the best tools I’ve ever seen for driving traffic. I think as soon as the discount shoppers realize that they can cash in on special deals just by checking in, more businesses will offer deals and off it will take…
Do I need to say anymore than Google offered 6 billion to buy Groupon? That speaks volumes. However, despite that some people think this is just a trend that will die away. Do I think so? I think if this industry can keep focused on the one deal a day concept and not overload us with all kinds of different deals that dilute the offers and confuse, they’ve got a good deal going J! However, if it becomes overwhelming and cumbersome, they’re dead in the water. We’ll see…
Bailey - “It’s All About Mobile”
I hate to admit this, but my brain doesn’t work well when it comes to predictions. My hesitation in disclosing this is due to the fact that people who predict what will be next are usually the ones who create some of the most amazing technologies, companies or products. My brain wants to take concepts that are popular now and perfect them, so that’s how I’ll approach the future of social media.
It’s all about the mobile! I read recently that soon more smart phones will be bought than laptops and that made my jaw drop. Although I am surprised by this, it does make sense, as we do so much on our mobile device. We’re telling our friends where we are, making payments, playing games and downloading every app imaginable all on our mobile devices.
Mobile platforms are growing so popular that the new Apple Operating System will be app based, making our iMac or Macbooks look like our phones. My point here is that there’s so much room for growth in this mobile world, and that is our future.
All companies having a mobile website or mobile app, companies expanding their marketing campaigns to include using mobile games and all retail stores taking mobile payments is where the future is. I personally can’t wait to see what all is in store for mobile and how it affects social media!
I will totally understand if at the end of this blog post most people think I’m crazy and decide to never read my thoughts again but I’m over the group-buying craze. Don’t get me wrong. I love a good deal and the four-letter word that gets my heart a-pacing is SALE not LOVE, but I’m oversaturated at this point with good deals so much that I don’t know which ones really are good deals.
A colleague of mine mentioned the LivingSocial and Amazon deal and how it surpassed any Groupon deal out there and how phenomenal that is. While I think that’s an awesome accomplishment for LivingSocial, my immediate response was “eh, I don’t want to write my blog about that today.” After seeing my “annoyed face,” my colleague said, “You should write about why you are over group buying.” Bingo!
I get Groupon, LivingSocial, Swirl, Gilt Group and HauteLook emails daily, which are followed by email deals from specific stores like Gap, Urban Outfitters, Saks Fifth Avenue and 100 others. Then I log into Facebook where many of the retailers I have “friended” are now running specials of 30% off for just mentioning the Facebook post. I probably spend 1-2 hours in the morning or at night just looking at deals.
I have purchased a few Groupons and clothing from Swirl but the vast majority of the time I just delete them. When I saw the Gap/Groupon I was stoked, but then decided I didn’t want to fight the crowds for a pair of jeans. Glad I didn’t because a week or two later they were on sale for only a few bucks over the Groupon price. I guess my only point is should I really be wasting so much time each day to just save $5 at the local bagel store or should I just eat breakfast at home?